Kerrang! readership
market possibilities: the ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin off.
Gap in the market: Gaps in the market represent opportunities for companies to expand their customer base by increasing awareness and creating targeted offers or advertising campaigns to reach the untapped market.
The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a new product or brand.
market position for Kerrang magazine:
Demographics:
the target age for kerrang magazine is 15-24, giving a mean age of 19.5 years old. The gender ratio is fairly equal - showing 41% of the audience is female and the other 59% is male. The audience of Kerrang! ranges around 15-65+, which is a very broad audience of over 50 years.
Similarly Kerrang! targets the C2, D and E profiles (nrs social grades) which means the audience will have less disposable income, meaning they're unlikely to spend £5.00, which is how much an ABC1 profile audience magazine may be retailed at, such as 'Mojo', another Bauer Media magazine.
Psychographics is the study of personality, values, opinions, attitudes, interests and lifestyles. This is important that the editorial understands what the reader wants, producing the best content possible.
This chart highlights the socio-economic categories that every person is categorised by. The categorisation depends on social class, lifestyle and personality.
The ABC1 profile of Kerrang! is 49.8%, meaning the other 50.2%, the larger quantity of readers fall below the ABC1 categories, in C2, D and E. This is because most of the audience is in the 15-24 year old category, meaning the majority of Kerrang!'s audience are students. Kerrang! retails at £2.30, meaning it is easily affordable to anyone, more so, the larger category that Kerrang! readers fall into.
Textual analysis:
Gap in the market: Gaps in the market represent opportunities for companies to expand their customer base by increasing awareness and creating targeted offers or advertising campaigns to reach the untapped market.
The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a new product or brand.
market position for Kerrang magazine:
Demographics:
the target age for kerrang magazine is 15-24, giving a mean age of 19.5 years old. The gender ratio is fairly equal - showing 41% of the audience is female and the other 59% is male. The audience of Kerrang! ranges around 15-65+, which is a very broad audience of over 50 years.
Similarly Kerrang! targets the C2, D and E profiles (nrs social grades) which means the audience will have less disposable income, meaning they're unlikely to spend £5.00, which is how much an ABC1 profile audience magazine may be retailed at, such as 'Mojo', another Bauer Media magazine.
Psychographics is the study of personality, values, opinions, attitudes, interests and lifestyles. This is important that the editorial understands what the reader wants, producing the best content possible.
This chart highlights the socio-economic categories that every person is categorised by. The categorisation depends on social class, lifestyle and personality.
The ABC1 profile of Kerrang! is 49.8%, meaning the other 50.2%, the larger quantity of readers fall below the ABC1 categories, in C2, D and E. This is because most of the audience is in the 15-24 year old category, meaning the majority of Kerrang!'s audience are students. Kerrang! retails at £2.30, meaning it is easily affordable to anyone, more so, the larger category that Kerrang! readers fall into.
Textual analysis:
These notes are fine
ReplyDeleteDo you have any notes on magazine textual analysis? You need to analyse the cover of Kerrang! magazine, using key terminology.
Mr Boon