Film Audiences
Demographic: Frozen: box office Budget: $150,000,000 (estimated) Opening weekend USA: $243,390, 24 November 201, limited release Gross USA: $400,738,009 Cumulative worldwide gross: $1,276,480,335 Frozen Audiences Frozen, Disney's latest animated feature, broke box office records upon its release. With a $93 million opening, it is the highest grossing Thanksgiving debut of all time. And surprisingly enough, it wasn't only families with young children flocking to the theater. With 81% of the audience composed of families , Disney predictably reeled in its target audience with ease. But that number also means that almost 20% of the audience were non-families . That's almost $18 million in ticket sales . This trend is not limited to Frozen. The 2011 re-release of The Lion King in 3D opened with $29.3 million and only 74% of the audience was comprised of families (18% of non-families were couples, because apparently The Lion King m...