Film Audiences

Demographic: 


Frozen: box office

Budget: $150,000,000 (estimated)

Opening weekend USA: $243,390, 24 November 201, limited release

Gross USA: $400,738,009

Cumulative worldwide gross: $1,276,480,335
Frozen Audiences

Frozen, Disney's latest animated feature, broke box office records upon its release.

 With a $93 million opening, it is the highest grossing Thanksgiving debut of all time. And surprisingly enough, it wasn't only families with young children flocking to the theater. With 81% of the audience composed of families, Disney predictably reeled in its target audience with ease. But that number also means that almost 20% of the audience were non-families. That's almost $18 million in ticket sales. 


This trend is not limited to Frozen. The 2011 re-release of The Lion King in 3D opened with $29.3 million and only 74% of the audience was comprised of families (18% of non-families were couples, because apparently The Lion King makes a great date movie). And Toy Story 3's non-family audience was 40% 17 to 24 year olds.

https://mic.com/articles/76207/why-children-s-movie-audiences-are-filled-with-24-year-olds#.zSkxB5P1A

 Given the oft-discussed circumstances millennials currently, it's no wonder more and more 20-somethings are deferring adulthood. 
Animated and young adult films offer a simple, pure form of escapism. As we deal with financial and political unrest, it's reassuring to watch a film where we know the stakes and the outcome. There is no moral ambiguity or uncertain endings; good will prevail. If the hero works hard, he or she will win — something no longer guaranteed for the real life 


Classification

Film classification:
  • Decided by the BBFC
  • Films require a classification to be granted cinema or DVD release
  • Strict requirements for each classification


Blumler and Katz – Uses and Gratifications
An audience wants to:

  1. be informed or educated
  2. identify with characters of the situation in the media environment
  3. simple entertainment
  4. enhance social interaction
  5. escape from the stresses of daily life

BBFC: Is the British Board of Film Classification and is a non-governmental organisation, founded by the film industry in 1912 and responsible for the national classification and censorship of films exhibited at cinemas or video works ( such as television programmes, trailers, adverts, public information/ campaigning films) released on physical media within the United Kingdom. It has statutory requirements to classify all video works released on VHS, DVD, Blu-ray and also video games under the Video Recordings Act 1984.

The different classification are;

  • U - suitable for all 
  • PG - parental guidance 
  • 12A - cinema release suitable for 12 years and over
  • 12 - video release suitable for 12 years and over 
  • 15 - suitable only for 15 years and above 
  • 18 - suitable only for adults 
  • R18 - adult works for licensed premises only 


Example - Get Out ( 2017):

Get Out is a satirical thriller/ horror film from Us writer Jordan Peele. It follows Chris, a young black man invited back to his girlfriend Rose's parents' house for a weekend getaway. At first, Chris reads the family's overly accommodating behaviour as nervous attempts to deal with their daughter's interracial relationship. However, as the weekend progresses, a series of increasingly disturbing discoveries lead him to a truth that he could never have imagined.

The BBFC rated Get Out a 15 for strong violence, gore, sex references and language. There are also some sex references, such as a character making a passing reference to murder victims who thought they would have to perform sexual acts. The film also contains several scenes in which characters express racist opinions, and endorse or celebrate racist myths and stereotypes. However the film itself does not endorse discriminatory attitudes or behaviour.







Comments

  1. JCoSS Media DeptMarch 21, 2019 at 6:42 AM

    Ensure you have notes specific to the BBFC - what it stands for, what their role is, what the different classifications are. Also, you should provide a commentary on why Get Out was rated a 15.
    Mr Boon

    ReplyDelete
  2. ruby shefrasMarch 27, 2019 at 4:48 AM

    Hi sir,
    this has been completed.

    Ruby

    ReplyDelete

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