Ruby Shefras Unit 1

Independent film:  is a feature  film  or short  film  that is produced outside the major  film  studio system, in addition to being produced and distributed by  independent  entertainment companies.  the major Hollywood film studios are often referred to as "The Big Six". These command a significant market share, and the budgets tend to be much bigger than those of an independent film: The Big Six are: Paramount Warner Brothers 20th Century Fox Universal Columbia Walt Disney  Top 10 independent films: 1. mean streets 2.Reservoir Dogs 3. The Terminator 4.Blood Simple 5.Donnie Darko 6.Evil Dead II 7.Lost In Translation 8. The Blair Witch Project 9.She's gotta have it  10.Shadows Get Out (2017) Director: Jordan Peele Stars: Daniel Kaluuya, Allison Williams Production Companies: Blumhouse, QC, Monkeypaw Distributed by Universal Budget: $4.5 million  Box office: $...

Aim: To apply knowledge of advertising and marketing to the study of three films. DISNEY This is the structure of Disney. Frozen is a Disney film; because Disney is a conglomerate company (i.e. one overall parent company owns a number of smaller, subsidiary companies), they have creative control over the production process. Frozen , then, was produced by Walt Disney Animation Studios, and released by Walt Disney Pictures. Therefore, the company has complete control over the film from inception to release, and have access to multiple platforms for cross-promotion and synergy. video-on-demand :  nowadays, companies can also exhibit their films via online video-on-demand (VoD) services such as Netflix and Youtube. Disney owns the Disney Channel (TV) but also Disney Life, a VoD allowing it to compete with the likes of Netflix. Joint ventures : Not all films have this luxury, though, so independent companies ( eg. those free from the control of a conglomerat...

SURVEY TO FIND OUT WHAT PEOPLE WANT TO SEE ON TV - IF I WAS TO CREATE A NEW TV PROGRAM 1. how old are you?  0 - 13 14 - 18 19 - 25 26 - 30 30 - 35  35+ 2. Rank the following tv genres in order of favourite to least favourite ( 1 being your favourite) scale 1 - 6 soaps documentary drama comedy game show dating show 3. What do you like about the genre of tv you have selected? 4. Which channel(s) do you watch TV shows on mostly? BBC 1 BBC 2 BBC 3 ITV ITV 2 Channel 4 Channel 5 E4 Other - please specify 5. Which days do you watch TV mostly? ( tick all that apply) Monday Tuesday Wednesday Thursday Friday Saturday Sunday never 6. What time of day do you usually watch TV? 7am - 12pm 12pm - 3pm 4pm - 6pm 7pm - 9pm 10pm - 12am 7. Do dating / game shows appeal to you? yes they're ok no 8. Explain why you selected your answer in question 7 9. Do you watch tv shows online? 10. On average how many hours of tv series do you...

Aim: to evaluate the research data used by media institutions starter: make a list of all the different types of research you might conduct in order to gain information: Online research - BARB Online questionnaires  market research  focus groups  primary research: involves gathering new data that has not been collected before. For example, surveys using questionnaires or interviews with groups of people in a focus group. (also known as field research) secondary research:   involves gathering existing data that has already been produced. (also known as desk research). Qualitative vs quantitative data qualitative: typically descriptive, in-depth data used to find out how  people  think a given product. eg. did you like this tv show? if not tell us why. Questions that allow people to  write  extended responses. This type of data  can  be used to identify likes and dislikes, trends etc. this type of questioning is typ...

Aim: to investigate the target audiences for media products. Mainstream vs Niche  Mainstream : an audience that consumes a product that appeals to a wide range of groups and cultures. Niche : the audience of a specialist interest media product that may only appeal to a small number of people or those who fall within a specific demographic profile (e.g.. age,ethnicity). Narrowcasting : aiming programmes at specific and specialist audiences as opposed to broadcasting to 'mass' audiences. Chris Anderson: The Long Tail Theory the theory is that our culture and economy is increasingly shifting away from a focus on a relatively small number of 'hits' (mainstream products and markets). BARB data : stands for Broadcaster's Audience Research board. They collate viewing figures for all the major UK broadcasters such as BBC,ITV and SKY. Demographics : in which media producers study the breakdown of their target audiences based on variables in age, ethnicit...

Aim: to investigate how media products are advertised to audiences. Advertising : Payments from brands in return for the placement of promotional material on pages or during production - could be in the form of commercial breaks, or via product placement. over the past 20 years advertising has branched out - we now have social media that can be used as an advertising platform. Instagram - photos, pay Instagram to post ads in the form of videos/ photos, sponsorships - paying social influencers to promote a product via the app. Ways of advertising tv: posters on buses showing ads before a program begins social media platforms product placement : is the inclusion of a branded product in media, usually without explicit reference to the product. Most commonly, branded products are featured in movies, TV shows and video games... product placement can be much more cost-effective than other types of marketing. Eg. The movie I,Robot places converse shoes on the actor and then the s...

LO: to understand the differences between public service and commercial institutions. public service broadcasting : PSB means that programmes are made for the public. There are no advertisements. Broadcasters generally transmit programming that aims to improve society by informing viewers. public service broadcasters also strive to entertain their viewers. Eg. BBC Remit = the responsibility of a programme. Funding : 75% of the BBC's funding comes from the license fee (a tv license = £154.50 black n white = £50.50) , and the remaining income comes from commercial activities such as: worldwide sales of its programmes - publications such as Radio Times, Good Food etc BBC The remit of BBC is to enrich peoples lives with programmes and services that inform, educate and entertain. 'to reflect the uk. its culture and values to the world' the BBC are not allowed to advertise any products on the programs they broadcast. eg. using marmite in a cooking show- they do not...