Tv Ownership

LO: to understand the differences between public service and commercial institutions.

 public service broadcasting: PSB means that programmes are made for the public. There are no advertisements.
Broadcasters generally transmit programming that aims to improve society by informing viewers. public service broadcasters also strive to entertain their viewers.
Eg. BBC

Remit = the responsibility of a programme.

Funding: 75% of the BBC's funding comes from the license fee (a tv license = £154.50
black n white = £50.50) , and the remaining income comes from commercial activities such as: worldwide sales of its programmes - publications such as Radio Times, Good Food etc

BBC
The remit of BBC is to enrich peoples lives with programmes and services that inform, educate and entertain. 'to reflect the uk. its culture and values to the world'

the BBC are not allowed to advertise any products on the programs they broadcast. eg. using marmite in a cooking show- they do not name the product but simply describe it.

structure: cross-media organisation - one of the largest in Europe - they also have BBC America. This means it is vertically and horizontally integrated.

vertical integration: in which a media company has the ability to control the production, distribution and exchange (consumption) of a product.

horizontal integration: in which a media company has a number of subsidiary companies that used to support the marketing of its products.




























eg. for the BBC ^

synergy: companies that are both vertically and horizontally integrated are able to create synergy across their output.
This means they are able to promote their output; eg. Doctor Who - in an efficient and profitable manner, whilst at the same time creating a recognisable brand.

So, Doctor Who can be advertised across a range of different media via horizontal integration.

online and social media services - through the BBC website and twitter feed. Interactive website allowing fans to watch trailers and learn more about the Doctor Who franchise. There are also full episodes available via a link to BBC iplayer.

Print media and print advertising - through the Radio times magazine publication.

distribution/ tv channels - the show can be advertised across the different channels ( BBC 1,2,3,4)

merchandising - a range of Doctor Who merchandise is available to buy.


ITV

Remit of ITV: Launched 1955, it is the oldest commercial network in UK.  It was established in order to provide competition to BBC television (established 1932)
 it currently enjoys:

( broadcast and online)
47.6% largest share of the UK TV advertising market.
21.7% share of viewing for the ITV family in 2017.
21m registered users of the itv hub.

commercial television: the aim of commercial stations ( ITV, 5 and SKY) is to provide popular shows that attract an audience- therefore leading to higher prices when advertising is sold. All commercial terrestrial stations, (ITV, 5) are funded by advertising.






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