revision

1 mark = 1 1/2 minutes

q1 + 2 requires an insert

120 minutes and 80 marks

the sun
the daily mail
the independent

tabloids broadsheets

Knowledge of demographics for a mix of broadsheets and tabloids
Listenership of radio - 4 points
Trends and patterns in radio use

conglomerate ownership + example - Disney
public service company - how it differs to a private service company
independent company in media sector - monkey paw - advertising for get out

Production techniques and how they are used to create meaning in a media product - get out (opening scene)
Revise key terminology;
Mise-en-scene
POV

4 ways a media products you have studied targets a specific demographic group 
eg. call of duty, frozen, get out 

 3 ways - how online technologies can be used to enhance traditional advertising methods 
Posters
Above the line
Below the line
Black boxes

4 distribution channels that are used by media companies to reach audiences 

Possible positive and negative media effects a product has on its audience (20 marks) 
call of duty - school shooting case studies

Media effects;

  • Hypodermic needle theory - passive theory 
  • Active theory - David Gauntlett - sociological and psychological factors 
  • Mary Whitehouse 

David Gauntlett
(2004) argues that the passive spectatorship model is outdated; it patronises audiences by assuming that they are all the same. He takes issue with the idea that media texts are solely to blame for societal ills, without taking sociological or psychological problems into consideration. 
Gauntlett argues, rather, for active audience theory.


Aim: to recap the course content for unit 1. 

Public service broadcasting: 
  • BBC is a good example of a public service broadcaster 
  • Remit is the responsibility fo a programme 
  • BBC remit is to enrich peoples lives with the programmed and services that inform, educate and entertain 
  • 'To reflect the uk, its cultures and values to the world' 
  • They have a remit because tax payers pay for the uk through a tv license 
Vertical and horizontal integration; 
Vertical; in which a media company has the ability to control the production, distribution and exchange (consumption) of a product. 

Horizontal; in which a media company has a number of subsidiary companies that are used to support the marketing of its products. 

Cross-media = a conglomerate that produces one or more type of media. 

commercial television: 

The aim of commercial stations ( itv, 5 and SKY) is to provide popular shows that attract an audience - therefore leading to higher prices when advertising is sold. All commercial terrestrial stations (itv, channel 5) are funded by advertising. 

In order to figure out what people want they will use research data - focus groups, qualitative and quantitative data, pilots of programmes. 

Regulatory bodies; 
  • BBFC- British Board of Film Classifications 
  • IPSO - Independent Press Standards Organisation 
  • ASA - Advertising Standards Authority 
  • Ofcom -  Communications Regulator 
  • PEGI (VSC) - Pan European Game Information 

Marketing and distribution;

Traditional; radio, newspapers, billboards 

Digital; social medias, YouTube 

Above-the-line; 

Below-the-line;

Technological convergence; enables all media to come together on one device.

Black box; telephone, computer, iPad 

Simulcasting; is the broadcasting of programs or events across more than one medium , or more than one service on the same medium, at exactly the same time.

Narrowcast channels; to send data to a specific list of recipients. cable tv is an example of this. tv signals are sent only to homes that have subscribed to the cable service.

Impact of online distribution; music and tv can now be downloaded, streamed or simulcasted at the click of a button - without ever having to leave your armchair. It is available to you whenever, wherever. 

Blumler and Katz - uses and gratifications theory 

An audience wants to; 
  1. be informed or educated 
  2. identify with characters of the situation in the media environment
  3. simple entertainment 
  4. enhance social interaction 
  5. escape from the stresses of daily life 

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