Ruby Shefras Unit 1

Aim: To apply knowledge of media products and audiences to gaming. Ownership : published and owned by Activision: is an American video game publisher based in Santa Monica. Franchising : Activision also franchises the Call of Duty brand to a number of different companies. Merchandise includes action figures, comic books and card games.                                                                                                 (annotation for diagram on left) develop games on a rotational basis - though Treyarch generally develops the Black Ops series. Marketing and distribution: ( image on left) the company used the same image across all the billboards to create a sense of branding for the company. Marketing strategy for this ye...

Aim: to apply knowledge of media products and audiences to radio. Starter: By which different platforms can you access radio broadcasting? apps - tune in radio  online web players radio -fm, am  podcasts  Different platforms: AM - amplitude modulation  FM - frequency modulation  DAB - digital audio broadcasting, available via a dab radio  dedicated station's website  Where can you access radio broadcasting? car radio  alexa/ google home - amazon echo  black box - laptop, tablets, smart phones  television  online  an actual radio  Ownership:   Heart is UK's most popular commercial radio brand, built on a winning formula of feel good music and an all-star cast of presenters. Heart targets 25-44 year olds reaching 9.7 million listeners every week on air. Heart FM is a radio network of 22 stations owned by global; heart classic  smooth capital  radio x LBC  ...

Marketing and distribution: The independent : the last printed version of the independent was published on Saturday 26th march 2016, leaving only its digital editions. The I was also launched as a competitor for free papers. Originally a sister newspaper to the independent, it cost 20p when first published. however, it is now owned by JPIMedia. Currently the independent uses social media as a way to market their newspaper - facebook, twitter, instagram and facebook. Similarly the readership for the sun is ABC. They have their own app called ' independent minds' which includes exclusive stories. If you look at the independent homepage they use pop-up advertising as a means of generating revenue. In comparison to The Sun, The independent offers a membership scheme that gives readers exclusives, events, ebooks and extras with no advertising in the newspapers content. Within this they also offer a mobile app for The Independent d...

market possibilities : the ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin off. Gap in the market :   Gaps in the market  represent opportunities for companies to expand their customer base by increasing awareness and creating targeted offers or advertising campaigns to reach the untapped  market .  The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an  institution  that there is need for a new product or brand. market position for K errang magazine : Demographics : the target age for kerrang magazine is 15-24, giving a mean age of 19.5 years old. The gender ratio is fairly equal - showing 41% of the audience is female and the other 59% is male. The audience of Kerrang! ranges around 15-65+, which is a very  broad  audience of over 50 years. Similarly Kerrang! targets the C2, D and E profiles (nrs so...

Aim: to apply knowledge of media advertising to a print publication. Advertising: digital - online/ social media/ internet traditional - print, radio, tv above/ below the line cross-media synergy Theory : David Gauntlett’s Web 2.0 – whereby consumers of media become prosumers through interactive involvement with the internet Ownership As of April 2017, Kerrang! magazine, website and music awards was sold by Bauer Media Group to Wasted Talent, formerly Mixmag Media (publishers of dance magazine Mixmag). wasted talent  also  bought style  magazine  The Face, with the intention of  bringing  it back into publication. Ownership Bauer Media Group retained ownership of Kerrang! Radio, while Box Plus Network owns Kerrang! TV History of Ownership 1981 – published as a one-off supplement in Sounds newspaper  Initially, it was launched monthly, before going fortnightly; in 1987, it went weekly. Originally owned by Unit...